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Effectively, this translates as: "I regret to inform you that we cannot respond favourably to your request to incorporate your sign into the fireworks display in St. Martin d'Ardèche. "The reason is that it might cause problems if other people, following your example, make the same request." Apparently they are concerned that if they let us have "A.C.U." in the display they will not be able to refuse the local bars, restaurants, canoe hirers and the like. Fair comment!
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